ONLINE: CFA South West -
Prepare Your Property Now!

CONTRIBUTION: Director & VFX
Directed and Created online ad campaign for CFA (Country Fire Authority).
The main challenge for this spot was how to tell an informative yet humourous message? The Client wanted a stop motion/lego feel with a backyard Aussie look.
I created two characters, Harry the Koala and Ned the Horse, who would, in a very round about way, prepare their property for fire.
The spot included: Writing, Storyboarding, Character design, 3D modeling, Location Filming, On set HDRI capture, Animation, Lighting, Tracking, Compositing, Editing, Voice over recording and Social Media banners.  

storyboards

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storyboard
© 2020 by Richard Pritchard